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LIC Workshop - Jogeshwari

Through the Boost Your Business initiative of Entrepreneurship Development Institute, India and Facebook a workshop was conducted in the LIC Office at Jogeshwari in Mumbai on 17th December 2017, by 3EA who is the knowledge partner of this initiative. The event was attended by a group of insurance agents. The speaker for the session was Mr. Vipul Tyagi.

Insurance agents today are still adopting traditional means of marketing their products through cold calls or directories. Through this they are unable to reach the right audience for their products and end up with lower conversions. While the group that attended the session was aware of facebook as a social networking site, they were new to the concept of digital media marketing and Facebook being used for business purposes.

The workshop was conducted to enable them about tools of Facebook which can be used for the purpose of acquiring clients. The broad topic covered was mainly about selling services to reach their target customers, post promotions and selecting their target groups based on their interest and demographics through mobile devices. They were taken through the process of forming a page for the process and by the end of the session they also created their own business page as Insurance Agents.

The workshop acted as an enabler for some micro-entrepreneurs who are now equipped to start using Facebook as a business tool.

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