How to Plan Social Media for Business?

By Marketing Advisory, 3EA
How to Plan Social Media for Business?

Social media is everywhere, and people engage with it every day. It allows people to link, interact, share and exchange information. Understand why you need to be there, join the right social media sites, increase your presence and engage with your networks.

It can also be a great tool for businesses. Social media can be a platform that lets you talk directly to your customers and prospective customers alike, share content, get involved in conversations, build trust, reach more people, grow your sphere of influence, and ultimately understand your customers better. And remember, every member of your social network has a network of their own.

Social media is all about sharing, so as you add posts and photos and get involved in conversations; it's easy for people to connect with you. And that means more eyeballs on you and your business. There are some really big social networks that are important to know about, but there are also smaller, more niche networks that can be really valuable to your business too.

Getting serious with social media means a lot of work, and you can find yourself lost pretty quickly if you don't have a PLAN. Once you start engaging with social media, you'll realise pretty quickly, it helps you get organised. Putting together a serious plan for how you want to invest in social media will really help.

It is not easy to keep everything up to date, reply and interact with all your connections, or come up with a steady stream of ideas for unique, interesting things to be posting all the time across a number of different networks. Don't worry, the key is to sit down and sketch out a formal plan for

  • What you want to post,
  • When you want to post it,
  • Where it makes sense to post,
  • And even who at your business should be posting.

Here are the 8 steps to create a right social media marketing plan-

  1. Decide your Objectives and Business Goals through Social Media
    Goal setting is the staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. Ask your clients what their ultimate goal is.

    Let us look at some of the goals for businesses on Social Media
    • Increase traffic to your website
    • Sell your products
    • Build relationships with existing customers
    • Make new customers
    • Provide online services
    • Hire employees
    • Education purpose
  2. Conduct an Audit of your Social Media presence in comparison with your competitor
    Before you formalize about where you are headed, take a quick look at where you are. Take screenshots of the social media pages and compare with your competitors.

    A few areas to consider when auditing your business's social media presence are-
    • Which networks are you currently active on
    • Which networks are currently bringing you the most value
    • On which platforms your competitors are active
    • How do your profiles compare to your competitors' profiles
    • The user engagement comparison
  3. Decide your Social Media Platforms and Optimize them accordingly
    Look for the platforms on which your competitors exist, choose both the bigger and niche platforms. There are some really big social networks that are important to know about, but there are also smaller, more niche networks that can be really valuable to your business, too.

    Example- Zomato ,Trip advisor are a type of niche platforms.

    Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid wasting your time in the wrong place by using the information from your buyer personas to determine which platform is best for you.
  4. Make a Content Plan Editorial Calendar
    A content calendar that outlines how often you will post to each network, which topics you will share and when you will share them. Create engaging content that your fans want to read and make a plan when to post, where to post and what to post. Make use of- Images, quotes , GIFs, Infographics, Videos, Blog Posts, Company News, eBooks , Interviews etc.

    Example- If you are posting images, Instagram and Facebook are the right platforms. If you are sharing statistics, LinkedIn and Twitter are the right platform to post. And for videos, YouTube is the best channel.

    Ask yourself these questions before starting any content strategy:
    • What are they interested in?
    • What are their pain points?
    • What kind of content do they want?
    • What is a confusing or complex part of your industry?
    • What do they need to accomplish their goals?
    • Keyword-targeted content recommendations
  5. Schedule Posts at Regular Intervals
    If you are going to start on a platform and want to succeed on it, you need to stick with it. Social media success doesn't come overnight. Schedule posts at regular intervals, decide the frequency of posts which you will do in a day.

    There are three main components to any successful Social Media Plan:

    • type of content
    • time of posting and
    • frequency of posting.
  6. Set benchmarks and targets
    Be social, talk to your fans, ask them questions and respond. Invest in visuals. Stand out by being beautiful. Invest in a high-quality camera and try video. Set your targets, your targets must be-
    • Achievable
    • Measurable
    • Realistic
    • Timely
    • Ethical
    • Specific
    • Reachable
  7. Use Social Media management Tools
    When it comes to social media, having a social media management tool allows you to scale your efforts with ease. One of the main benefits of a social media management tool is the ability to schedule posts ahead of time. With social media management tools like Hootsuite, Buffer, Sproutsocial, you can create the things you want to post and share in advance. You can decide which networks you want to share them on, and you can collaborate with your co-workers to let them help you along the road to social media success.
  8. Measure and Analyse
    If you've invested all this energy into being on social, don't throw it away down paths which aren't going to yield the return you want. If something isn't working, you need to know, and you need to stop. Invest in analytics as much as you invest in Posting. Create monthly audit reports

    A few metrics to consider measuring are:
    • Conversion Rate
    • Time Spent on Website
    • Reach
    • Brand Mentions
    • Sentiment
    • Total Shares

So that's a social media plan. Once you've got all these tasks spread out across a calendar for the next several months, all of a sudden, it's much easier to see how you're going to tackle the brave new world of social media. Well, wouldn't it be great if you could block out a day in your calendar, write up all the things you'd like to post for the next six months, and then queue them up so they automatically get shared when you're ready?

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Article by: Human Resource Advisory, 3EA