Customer Relationship Management System and its need

By Rajeev Pandey, 3rd Eye Advisory Ltd
Customer Relationship Management System and its need

When you have many roles in your business, it's easy to let things slip through the net. As a result, you increase the potential to let your customers down. Sometimes, the problem is keeping track of your new clients or even the ones that show an interest in what you sell. This is why CRM is necessary for every business and understanding how can it help your business is of prime importance.

What is a CRM system?
CRM stands for "Customer Relationship Management". CRM is an approach to managing a company's interaction with current and potential customers. It uses data analysis about customers' history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Businesses have used CRM systems since PC use became widespread all those years ago. There was once a time where CRMs were the sole domain of large corporations. Nowadays, there is a raft of choice for small businesses just like yours!

Why does my business need a CRM system?

The answer is simple: to manage your customers. Chances are, you're not using a good solution to keep track of sales prospects. That means you could be losing a lot of potential revenue! Most entrepreneurs get a CRM for small business growth because they want to expand. After all; in today's tough economic climate, the last thing you want is to flat line!

CRMs can work for your business in many different ways. For example, let's say that you've got a website. You can use it to capture a sales prospect's details and link into your system. The automation helps you cut down on wasted hours doing data entry work.

Your marketers can use a CRM to determine which channels work for engaging interest. Other people in your business can also see when to follow up sales prospects. As you can tell, it's a versatile system that offers many uses within a small business.

Can't I just use emails?

Yes, you can. But there is one major problem with relying on an email system: it's decentralized! That means only one person (you) can access them. And giving out your email login details is never a good idea.

With a CRM system, each user has their own login credentials. It doesn't matter whether you'd have one or one thousand users. CRMs can still offer the same powerful features to anyone that uses them.

Another issue with emails is that you might forget to forward them on! Let's say that you receive all the general emails at your company. What happens if you forget to forward a message to your sales team?

CRMs provide tracking for all users. That means each user knows when to action a particular task. An example might be following up a phone conversation with a client.

Our IT experts have played a pivotal role in designing and implementing customized CRM solutions for numerous clients across industries. The end result were better sales leads and effective follow up with every client. This helped in improved business and better revenues for the organization.

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Article by: Rajeev Pandey, 3rd Eye Advisory Ltd
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