3P for CSR

By HR, 3EA
3P for CSR

One of our leading clients in supply chain and logistics industry, challenged us to identify ways to reduce pollution inducing emissions and redesign product packaging using sustainable materials. At the same time, the client wanted to increase the efficiency of loading pallets of its products and reduce shipping, freight and logistics costs.

A team of our consultants conducted an in-depth supply chain analysis to determine the most effective sustainable approach. By analyzing the amount of emissions resulting from various packaging types, then redesigning the product packaging used for hard drives, circuit boards, keyboards and other components, the customer was able to realize savings of more than a million.

Corporate social responsibility (CSR) has taken lead for most of the companies' agendas for a lot of time - it's no longer a "nice to have" but a "need to have." In today’s world, customers prefer working with companies that share common values regarding sustainability. At the end of the day, it's organization’s responsibility to deliver products and services in a manner consistent with that wish.

Achieving this is certainly a large undertaking, but aside from extensive volunteer programs and reducing the carbon footprints for CSR and sustainability programs to really resonate - and enhance everyone's business, the organization needs to institute a cultural change from the inside out.

There is no denying the fact that the key constituent of any sustainability drive of any organization should be to cultivate a corporate culture with high moral standards. The employees of the organization must imbibe the defined ethical standards and in turn, top management needs to aptly connect expectations to every employee. The employees create a positive work environment that is focused on clients, excellence, leadership, integrity and teamwork by abiding by these values every day.

The organizations which maintain a culture which values health and safety education, reduces the likeliness for accidents at workplace and keeps incident rates low, while at the same time increasing satisfaction levels of the employees. The organizations which regularly review employee learning and development needs, ensure that their employees are furnished with the know-how they need to reach their full potential. Organizations these days are focusing on providing knowledge to their employees about health and safety practices, ethical conduct, security awareness and instructions on job-specific skills.

A Triple Bottom Line company avoids any activities that harm the environment and looks for ways to reduce any negative impact its operations may have on the ecosystem. The organization develops mechanisms to control its energy consumption and takes steps to reduce its carbon emissions. Many organizations also go beyond these basic measures by taking advantage of other means of sustainable development, such as using renewable sources of energy, which helps in increasing a company's profitability while contributing to the health of the planet.

It is now a strategic priority to identify and propagate effective, "lean" processes and initiatives throughout the organization to promote the efficient use of materials and to reduce waste. Aiming for global process excellence can include collaboration across all of organization's regions and teams - and the external partners - to introduce standardized processes by identifying best practices. In fact, collaboration should not be overlooked.

In the past, profitability was considered the only significant factor in a company's bottom line, but businesses today have had to expand their thinking in this regard. In the book, "The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social, and Environmental Success-and How You Can Too," Andrew W. Savitz, talks about the approach of organizations who think only about profits as if it will be unrelated to the economic and social impacts of what the organization does to get these profits, as extremely shortsighted and counterproductive.

The association between an organization and its customers now extend deeper into the realm of sustainability than ever before irrespective of the industry of operations. It's the responsibility of the organization to develop creative solutions that reflect the ethics and the image that organizations wish to project to their customers.

Susan McPherson, CEO of McPherson Strategies recently wrote in Forbes that, "Most companies understand that a collaborative approach across departments is necessary for CSR success. The smartest companies also know that collaboration outside of the organization is critical." It's clear that CSR is here to stay, and the possibilities are endless. Instilling a culture of sustainability - encompassing environmental performance, social awareness and sound governance - starts from within your own organization.

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Article by: HR, 3EA