Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are low-cost products that are sold quickly, replaced, or fully used within a year, usually in a matter of days, weeks, or months – for example, soft drinks, toiletries and grocery items. It is the most wide spread industry of the world, that deals with the production, packaging, distribution and marketing of consumer goods like stationery, glassware, paper products, household products, plastic goods, food and dairy products including packaged food products, consumer electronics, hardware and sanitary products, and many more.
With global consumer numbers rising at a lightning speed, the marketplace becoming increasingly and dramatically crowded and exponential growth of new technologies and changing consumer expectations, companies in the fast-moving consumer goods (FMCG) and consumer services industries need innovative new strategies to gain a competitive upper hand. Deep knowledge/ information of the market and the consumer is the basis of effective business strategies in FMCG industry. Consumers, their preferences, buying behaviour and motivations can change unpredictably. Hence, the role of 3EA as a consultant or observer to logically examine the situation is tremendously important. We have helped our clients by-
- Providing them with key price points in the market and expert insight into current industry trends, challenges and opportunities and requirements of FMCG businesses
- Defining customer segments
- Developing new pricing strategies based on competitive intelligence
- Increasing efficiency in manufacturing and logistics to reduce costs
- We shed light on distribution channels and user bases with the help of B2B research methods.
At 3EA , we use technology efficiently across FMCG companies to help our clients gain an extra edge over their competitors. Our expert team of analysts help our clients in brand building by meticulously observing the historic buying patterns of consumers, based on which the products are marketed proactively. With a better understanding of the resource market volatility and more efficient use of critical resources in the production process, our team ensures that the technological strategies support the brand and the consistency of experience is delivered every time. We work towards creating an environment of continual opportunity to innovate both in terms of customer offer and back-office services. We have always come up with quick applications and cost effective strategies to optimize production and maximize profits.
Our prime motive has always been to act like a medium through which FMCG companies can have direct communications with end consumers which is quite essential to sustain dominance over other competitors in the industry.
The specialized team of industry experts at 3EA draws upon direct experience obtained from global activities within FMCG sector to bring an exclusive outlook to our clients’ difficulties. We are operational in helping consumer products companies to develop cost-optimizing strategies to meet their ambitious growth objectives, identify key promotion opportunities, and improve innovation effectiveness.
Whether looking to create brand loyalty by giving consumers novel and innovative experiences, grow sustainably in up-coming markets or manage rising stakeholder expectations, our customized solutions will strategically engage and trigger new and existing audiences in order to help you stand out from the crowd.