What is Digital marketing?

Digital Marketing broadly refers to the promotion of the brands or products done through the digital media channels like email, apps, social media etc. It totally differs from the traditional marketing channel in a way that its continuous and can be regularly changed suiting the needs and effectiveness of the campaign.

Digital Marketing is pervasive and thus the consumers have access to the information at any given point of time. Plus, the budget spent per customer is very low compared to the traditional one. The Digital Marketing can help reach the target customers more effectively along with delivering the results at the same time which can help you understand the effectiveness of the marketing campaign.

Competition in the market is at its highest and budgets are tight. Not being present on the digital platform to reach to the customers, you may lose out on the potential customer if you are not available digitally. You may also be not able to figure out the rate of conversion and miss out on the interaction with the customers too.

How we help

At 3EA , we focus on the promotion of products or brands via one or more forms of electronic media, using the modern marketing approach which enables our organisation to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.

Search Engine Optimization (SEO) – Optimizing the content, technical set-up and reach of the website. Our ultimate goal is to attract visitors to the website when they search for products, services, or information related to the business.

Content Marketing – “Content is king”. Great content is the fuel that drives digital marketing activities. It forms the pillar for our SEO. We believe in giving something of value to offer customers in emails and paid search ads. We offer content that is relevant to our audience as well as helps them see us as a valuable source of information.

Social media marketing – The masses rely on social networks to discover research and educate themselves about a brand before engaging with that organization. We believe in weaving social elements into every aspect of our marketing so that people can personally relate to it. The more our audience engages with the content, the more likely it is that they will share it.

Email marketing -It is still the quickest and most direct way to reach customers with critical information. Customers are highly attached to their emails and check them multiple times a day. We believe in engaging in email campaigns which are relevant, informative, as well as entertaining.

Mobile marketing – Mobile marketing is a vital to focus on how to effectively communicate on this unique and extremely personal channel. Mobile devices are constantly around us and they are checked constantly throughout the day, multiple times. From SMS and MMS to in-app marketing, there are many tools we use to market on mobile devices and thus make sure that we don’t lose out on mobile marketing in the mix.