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Home - Archive by category: Blog ( - Page 2)
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Tax Amendments/Changes in Budget 2018-19 for Companies and for Individuals

  Tax Amendments/Changes in Budget 2018-19 for Companies and for Individuals Tax Structure in India (Introduction) In India, the tax is the biggest source of revenue for the Government and has always been a matter of focus in every year’s budget. Taxes in India have been categorized as either Direct Tax or Indirect Tax based on the procedure of[...]
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Tax Implications and Exemptions

  Tax Implications and Exemptions Salaried employees form the major portion of the overall taxpayers in the country. The contribution they make to the tax collection is also quite significant. Income tax deductions offer a great scope of opportunities for saving tax for the salaried class. With the help of these deductions and exemptions, one could easily[...]
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Kano Model Analysis

  Kano Model Analysis Kano Model, a customer satisfaction model developed by Dr. Noriaki Kano, Professor of Quality Management at the Tokyo University of Science, is meant for product development and customer satisfaction. The model aims to distinguish essential and differentiating attributes related to concepts of customer quality. Kano Analysis catalogs the attributes of any product/service into[...]
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Difference between SEO and SEM – 3EA

  Difference between SEO and SEM – 3EA Most internet marketers and business entrepreneurs do not know the differences between SEO and SEM. It looks similar but these are different services. Let’s understand what the difference between the two is. What is SEO? SEO stands for ‘Search Engine Optimization’. It’s a method for optimizing your website on Search Engines[...]
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Importance of Organizational Culture – Case study on Alibaba.com – 3EA

  Importance of Organizational Culture – Case study on Alibaba.com – 3EA “Alibaba has a first-mover advantage that makes it very hard for competitors to chip away at their lead in the market” – Dick Wei, Analyst, J.P. Morgan Securities Inc. in 2007 Alibaba.com is one of the leading B2B e-commerce companies in China as it connects[...]
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FMCG Industry – 3EA

  FMCG Industry – 3EA FMCG product affects every aspect of human life. These goods are repeatedly devoured by all sections of the society and an extensive part of their wealth is spent on these products. Besides this, the FMCG sector is one of the imperative benefactors of the Indian economy. This sector has shown an[...]
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Building Knowledge Economy – 3EA

  Building Knowledge Economy – 3EA The wealth, in a knowledge-based economy, is primarily delivered by utilizing knowledge. It is a system of consumption and production that is based on intellectual capital. Actually, it is a rising economy whose monetary base is generally molded by the practices of generation, distribution, and exploitation of knowledge. According[...]
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Indian Rural Markets – 3EA

  Indian Rural Markets – 3EA IntroductionThe diversion of interest and enthusiasm of business towards rural markets is not a one-day miracle but is a sign of revolution in worldwide marketing in the forthcoming era as marketing gurus consider it. The marketing strategies for the world are weighing the opportunities of rural markets in light of the[...]
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3EA Vision of Loyalty and Trust (VoLT) Score

  3EA Vision of Loyalty and Trust (VoLT) Score A loyal customer is…1. Likely to refer you to her friends and contacts.2. Likely to continue buying from you as long as the need is there.3. Not actively looking for other suppliers.4. Not open to sales pitches from competitors.5. Open to other products and services that[...]
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How Critical Can Online Reviews Be for Your Business?

  How Critical Can Online Reviews Be for Your Business? “Customer experience is the next competitive battleground. It’s where business is going to be won or lost.” – Tom Knighton Some Surprising Facts About Why Positive Online Reviews Are Important – Do you Know? Google gives priority to companies that have the highest positive remarks online.[...]
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