Case study on website redesigning of a leading amusement park

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Case study on website redesigning of a leading amusement park

About the Company

Anandi Water Park started its journey on April 2002 & since then they have crossed many mile stones and achieved many targets. Anandi Water Park is Northern India’s biggest water park with maximum number of slider and events. they have always tried are candid efforts to give the best possible entertainment to their customers.
Now they proudly bears their name “Magic World” because their guests are going to be awestruck by the magical environment and there is going to be no way to get bored here. They offer entertainment, fun, adventure, dining, shopping and accommodation all at a single location.
ANANDI MAGIC WORLD is the name of their new entertainment hub with many diversified segments of real, thrilling & adventurous entertainment with full safety measures & professional management at one single place is only possible in dreams but they are converting this dream into reality. Apart from a variety & numerous modes of entertainment, the USP of the project is the customization of the concept keeping in mind the easiness in enjoyment with full comfort, security & professionalism. Here customer will live new emotions and feel the adrenaline take care of their body in the incredible leisure attractions.
Anandi Magic World would be an all-weather single point real entertainment destination for families for spending quality time with their loved ones having huge number of attractions developed in line with the leading theme parks in the world. Various segments of the park are-

  • An exclusive Water Park with world-class slides built and maintained to strict international safety standards.
  • An exclusive Amusement Park with a variety of rides for all age groups with thrill.
  • An exclusive Adventure Park with activities like rope course, zip line, etc.
  • An exclusive Hotel with 120 rooms in the first phase.
  • Banquets & Conference Halls for Functions & Corporate Activities.
  • Lush Green Lawns for Marriages & Outdoor Activities.

The Case

The primary objective for the company was to redesign the website which should be Mobile friendly and contains these functionalities in the website- Payment gateway integration, Customized Tickets, Package and Services, Customer Management System,
Section for e-commerce – Merchandize, offers and promotions, Social Media Integration to make customer online experience more user-friendly.

The Problem

Our client had a variety of services to offer, and they needed a versatile website which should be Mobile friendly and include following functionalities in the website- Social Media Integration, Payment gateway integration, Customized Tickets, Package, and Services Customer Management System, Section for e-commerce – Merchandize, offers, and promotions. The client has the challenge to plan its diverse workforce to manage online ticket buying and customer information and transactions across PAN India. The client had a need for smart, dynamic solutions that can help in automating the ticket buying experience for their customers online and great user experience for their in house team.

Problem Identification

The first action was to do a comprehensive audit of existing client’s websites to identify key areas of improvement. After the research phase, we conceptualized a website architecture that includes all requirements of the client, improved search returns, and automated order fulfillment. Throughout the process, we worked closely with the Client to ensure the fulfillment of all requirements.

The Strategic solution offered by 3EA

3EA has designed the website for its new brand Anandi Magic world, and it enhances the performance of the client by 50% in terms of productivity. The solution we have provided contains several functionalities as follows:

1. Admin Dashboard

On admin dashboard they can view sales, manage customer’s data, order management, manage tickets.

2. Customer Management System

It contains all the customer information which are registered on the website through admin dashboard.

3. Social Media Integration

Social media pages are integrated with website.

4. Payment Gateway Integration

we have integrated a payment gateway on the website so that customer can purchase the tickets online.

5. Customized Tickets, Package and Services

It provides customized tickets , package and services. Client’s can create and manage tickets through admin login.

6. Section for e-commerce – Merchandize, offers and promotions

It contains all e-commerce functions- manage tickets, order management and customer management including offers and promotions.

7. Mobile Friendly

Their old website was not mobile friendly. After redesigning the website now it’s mobile friendly.

8. SSL Security

Our client’s old website was not SSL secured. If a website is not secured by SSL then it’s showing ‘Not Secure’ before the website URL in the browser and the customer does not take interest to open such websites that are not secure . We have installed SSL certificates to make their website secure.

Future Scope

The ease with which the website has created and deployed caught the attention of the Customer Management, which has requested a suite of mobile app for the portal and tracking mechanism for the sales and customers.

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