To be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI of 3EA.
Role and Responsibilities
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
Qualifications and Education Requirements
The candidate should have Bachelor’s degree (B.Tech in Computer Science or Information Technology, BCA) with additional certification in SEO is preferred. . The candidate should have minimum 2 years of experience in leading and managing digital media marketing campaigns, SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics and bid management tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
Location : Lucknow/Mumbai
Subject Line: Looking for Job as Executive SEO Analyst