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Importance of Organizational Culture – Case study on Alibaba.com – 3EA

“Alibaba has a first-mover advantage that makes it very hard for competitors to chip away at their lead in the market” – Dick Wei, Analyst, J.P. Morgan Securities Inc. in 2007 Alibaba.com is one of the leading B2B e-Commerce companies in China as it connects small and medium-sized entrepreneurs around the world. During its rapid growth, the[...]
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FMCG Industry – 3EA

FMCG product affects every aspect of human life. These goods are repeatedly devoured by all sections of the society and an extensive part of their wealth is spent on these products. Besides this, the FMCG sector is one of the imperative benefactors of the Indian economy. This sector has shown an astonishing progress over the past[...]
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Building Knowledge Economy – 3EA

The wealth, in a knowledge based economy is primarily delivered by utilizing knowledge. It is a system of consumption and production that is based on intellectual capital. Actually, it is a rising economy whose monetary base is generally molded by the practices of generation, distribution and exploitation of knowledge. According to neo-classical economists, Labour and[...]
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Indian Rural Markets – 3EA

IntroductionThe diversion of interest and enthusiasm of business towards rural markets is not a one-day miracle but is sign of revolution in worldwide marketing in the forthcoming era as marketing gurus consider it. The marketing strategies for the world are weighing the opportunities of rural markets in light of intense and growing competition in urban markets. Understanding[...]
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3EA Vision of Loyalty and Trust (VoLT) Score

A loyal customer is…1. Likely to refer you to her friends and contacts.2. Likely to continue buying from you as long as the need is there.3. Not actively looking for other suppliers.4. Not open to sales pitches from competitors.5. Open to other products and services that you offer.6. Easy going towards emerging issues and gives[...]
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How Critical Can Online Reviews Be for Your Business?

“Customer experience is the next competitive battleground. It’s where business is going to be won or lost.” – Tom Knighton Some Surprising Facts About Why Positive Online Reviews Are Important – Do you Know? Google gives priority to companies that have highest positive remarks online. Thus, companies with negative reviews will not rank high on Google.[...]
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Digital Lending Can Propel Indian MSMEs to Global Leadership

MSMEs have emerged as a highly dynamic and vibrant sector forming the backbone of Indian economy. India’s MSME base is the second largest in world only after China. As per official estimates there are more than 63 million MSMEs providing employment to around 120 million people and contribute almost 45% of the overall exports from India.[...]
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3EA

Need For Digital Marketing Strategy

Earlier developing and implementing marketing campaigns only meant running ads on television and radio, and placing print ads in newspapers and magazines. However, with the advancement towards the digital marketplace, businesses now have the opportunity to expand their reach and connect with their target market through digital marketing tactics. Below, are the reasons why brands need[...]
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3EA

Recruitment through Social Media – On Going Trends

Nowadays, recruiting candidates have become harder and challenging than before. In the increased competition for high talent among job seekers, the companies have been forced to improve their policies and modernize their recruitment policies. The biggest trend that has been recruited in the last decade is the emergence of social media to attract and transform[...]
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